- Decide to ramp up your party's campaign for the forthcoming General Election
- Design a snazzy leaflet outlining your plans for the Chippenham Constituency
- Arrange delivery to every household in said Constituency
- Wait for a blogger with a camera to notice the accompanying photos are of Bradford on Avon
- Et Voila!
For balance, I was going to wait and see what the other parties came up with before writing this post. However, they're being much tardier with their leaflets - I've had these two for ages.
Chippenham already has form with its election publicity backfiring despite the current Constituency only being in existence for this and the previous election. It was the subject for How Advertising Works #15 and #16 in 2010, which included the spectacular hand delivery of election material for a Constituency... in Dorset.
In its previous incarnation as a Rotten Borough, Chippenham had a young Sir Robert Peel as an MP in 1812-17, before he went on to 'invent' the police force amongst other things. William Henry Fox Talbot - one of the great pioneers of photography - was MP in 1832-35.
It's clear Chippenham's a key political target for this election as we had our first doorstep canvas visit last August. I told them they were too early at the time as we hadn't had Christmas yet.
BTW I have no affiliation or particular leaning towards either of these parties. That's probably why Mr Cameron's been writing to me personally every few weeks ;)