How Advertising Works in Chippenham #18
- Decide to upgrade the top footpath in the Donkey Field
- Stir up a hornet's nest of controversy in the local newspaper about it
- Install new signage where the footpath splits into two so people know where they're going
- Wait for a blogger with a camera to spot the wrong estate is on there
- Et voila!
The footpath actually takes you to Cepen Park North, a mere 5-10 minutes walk away. Cepen Park South is a further couple of miles errr, south of where the footpath ends.
Update 26th July: The sign has been changed and now points to Cepen Park North :)