- Decide on your company's special offers for March
- Produce a swanky large leaflet for all your potential customers
- Deliver to all the homes in your projected catchment area
- Wait for a blogger with a camera to notice the nearest branch is in Frome
- Et voila!
They may have been touting for internet business seeing they're 22 miles away and Countrywide (a company selling pretty much the same kind of products, to a similar set of customers) is a mere 6.5 miles away in Melksham. However, many of the items in the leaflet aren't available online :/
For the full set in this occasional series, click here.