- Build your supermarket on one of the town's most popular estates
- Make sure there's a large, warm welcoming area to get shoppers in from the cold
- Add several features designed to help them spend more money
- Wait for a blogger with a camera to wonder since when have coins not been cash?
- Et voila!
I know I'm being a little unfair as these are a feature of many a supermarket outside of Chippenham, but it was only when I was in my local one that the penny (literally!) dropped ;)