ABC Wednesday 5: A is for...


... Advertising

aka How Advertising Works in Chippenham 6 - a very occasional series of mine:
  1. Set up a new service for your business on the A4 in Corsham
  2. Select and adapt a couple of vans to promote it
  3. Place said vans along the A4 - one in Chippenham and the other on the far side of Corsham
  4. Wait for a Blogger with a camera to spot the bucket on top of the van and find it funny - especially as she saw it just a week or so after the pink umbrellas
  5. Et voila!

Has anyone else noticed how Hand Car Wash businesses seem to be cropping up everywhere? We saw quite a few of them in Norfolk too. Is it a sign of our times or a business reaction to the credit crunch perhaps? The van on the other side of Corsham doesn't have anything on top of it and therefore isn't as effective as the Chippenham one in my view.

You can view the previous post in this occasional series here.

For other Absolutely Ace posts, do visit the ABC Wednesday blog.

Comments

  1. The bike shed21 July 2009 at 22:52

    I wondered how long it would take you to blog this. I see it every day on my run and it makes me laugh; I was going to post it on my blog but I knew you'd see it eventually.

    ReplyDelete
  2. Jane Hards Photography21 July 2009 at 23:37

    This is quite a funny subject to study and a great way to kick off the round. Thanks on the teams behalf. It made me lol.

    ReplyDelete
  3. Mara21 July 2009 at 23:58

    They never want to wash my vehicle though, it might be a bit big for them: a standard 50-seater coach! Love the pink bucket...

    ReplyDelete
  4. Bradley Hsi22 July 2009 at 02:50

    We have similar advertising vans in Taipei too. People hate them because they occupy some of the most desirable roadside parking spots for a whole day or sometimes a whole week. I think the city govermnt eventually regulate them.

    ReplyDelete
  5. Carol22 July 2009 at 02:54

    A fun and funny post to star off the new round! I've never seen this, but it must work for them. I like the pink bucket on top...

    ReplyDelete
  6. Phoenix C.22 July 2009 at 03:25

    I wonder if they ever forget it's there and drive off with it on top!!

    I recently drove quite a few up-and-down miles with my little gardening digging-up-dandelions knife balanced on the boot of my car! I felt rather proud that I must be quite a smooth driver when I found it at my destination :)

    ReplyDelete
  7. Juha Ylitalo22 July 2009 at 10:06

    I've been going through these posts in attempt to find good words for round six.
    First good word that I found was about anchor, but this definately is good runner up (or candidate for round 7).
    It gives you so much freedom on how you want to present it. Good job on this ABC.
    I chose fell in Lapland for my topic.

    ReplyDelete
  8. Roger Owen Green22 July 2009 at 10:59

    Too many small businesses fail to advertise to save money; absolutely the WRONG thing to do, ESPECIALLY in this economy. Good choice.

    ReplyDelete
  9. Helen/patientgardener22 July 2009 at 12:37

    The other thing I have noticed is more andmore home maintenance vans and leaflets through the door offering to do jobs. Sad really!

    ReplyDelete
  10. Rose22 July 2009 at 13:55

    I'm surprised they allow these vans to stay along side the roads, or do they drive around occasionally to avoid being towed? Clever post, VP!

    ReplyDelete
  11. jay22 July 2009 at 14:27

    Good one!

    Car wash businesses are everywhere here, too - most of ours are run by Eastern Europeans. I think they started it, as a way to earn a crust here, and others have picked up on it. We have one close to home here, and they're very good, very fast and also cheap. My younger son calls it the Koso-wash because the young men running it are Kosovans!

    ReplyDelete
  12. VP22 July 2009 at 19:36

    Mark - it makes me laugh too and I'm surprised that bucket's still there. Thanks for letting me blog this one first. But you shouldn't hang back - just blog away :)

    Babooshka - I'm constantly surprised at how much material there actually is for this subject. Just as I run out something else always comes along ;)

    Mara - welcome! I'm sure they's do a bulk discount for you ;)

    Grace and Bradley - hmm. I wonder if a dangerous precedent's been set?

    Carol - welcome! It's the fact it's pink that really makes it, yes?

    Phoenix C - so far I think they've just left it there because I've seen it at all hours of the day...

    Juha - good to see you here :)

    Roger Owen Green - hello! They've been quite inventive haven't they?

    PG - we've always had loads of those. Now we seem to be the target of door to door 'Chuggers' (charity muggers)

    Rose - they're positioned off-road, so can get round it that way.

    Jay - thanks for the extra insight :)

    ReplyDelete

Post a Comment

I love hearing from you and welcome thoughtful conversations :)

Comments aiming to link back and give credence to commercial websites will be composted!

Your essential reads

That blue flower: A spring spotter's guide

Image
Spring is a prime time for blue flowers and my daily walks currently have several from the same plant family* lining the local footpaths. As I walked past the Donkey Field the other day, I overheard some children ask their parents** what the pictured blue flower was. It reminded me it's often mistaken for those other familial blues and this time was no different, as they said it was forget-me-not, instead of the green alkanet it actually is. As well as similar flowers, most of these plants are hairy in their nature, flower around the same time, and favour damp, shady places. Many of them are great for pollinators too, especially bees and this week's warm weather has certainly drawn them to these flowers. This makes it even more likely for these plants to be mistaken for each other and it's a great opportunity for me to put together a spotter's guide in case you find the same flowers on your outings. Staying with green alkanet, the key features which set it
Read more

Jack Go To Bed At Noon

Image
Last year this rather exotic looking flower appeared on mine and several other allotments for the first time. Having been stumped (again) by Mr Allotment Warden as to its identity, I rushed home to find out what it was. It's salsify, aka the marvellous Jack Go To Bed At Noon - named as such because its flowers always close by midday. Here you can see both open and closed flowers - making it seem even more exotic and alien than in the first picture. I think this must be the cultivated version because the flower in my Francis Rose Wild Flower Key looks exactly the same in form, but is bright yellow in colour and called meadow salsify . Its other common name is Goatsbeard, which must be a nod to the fantastic dandelion-like clock which forms the seed head. With 'parachutes' like those shown above, who knows how far our plotted plants came from. I rather like the photographic dissection of the seedhead found in this link . Salsify is edible: its lateral shoots and fl
Read more

Salad Days: Mastering Lettuce

Image
I've decided one of my salad challenges for this year is to grow as many lettuce varieties as I can, ready for the publication of my planned Factsheet* later on. The idea is to grow as many of the Tried and Trusted lettuce varieties last year's Salad Challengers helped compile, then provide a visual guide and as many lettuce facts as I can muster. So far I've found around half of those listed**. Then naturally whilst I was out searching - because such is the way with seeds - a number of other varieties found their way home too ;) A couple of weeks ago I sowed 22 varieties***. Just the simple act of sowing them has me intrigued. Why are some lettuce seeds black and others white****? They split into about half white to half black in my sample and as far as I can tell it's nothing to do with whether they're a type of cos, iceberg, or whatever. I sowed them indoors and popped them into a propagator on the windowsill. The soil's too cold outside for sowing
Read more

Red Nose Day - Gardening Jokes Anyone?

Image
The nation goes ever so slightly bonkers on Red Nose Day - hurrah! Previously, it's been very easy to join in - usually via a dress down day at work plus lots of people up to mad things at the station and in the office. Everyone smiling for once - it's a real feel good day and all in a good cause. This year's different - every day's a dress down day for me now - my friend L suggested yesterday that perhaps I could have a dress up day instead and whilst that's a good idea, I confess that ballgowns and tiaras don't really feature in my wardrobe: scruffy student's always been my favourite look. So my Red Nose Day contribution for this year is to compile a list of gardening related jokes. For each one (clean ones only please) you leave in the comments below, I'll make a donation of 50p to the cause. Here's a few for starters just to get you warmed up: Q Why do potatoes make good detectives? A Because they keep their eyes peeled. Q What did the grape
Read more

VPs VIPs: Derry Watkins of Special Plants

Image
Last week I had the pleasure of visiting Derry Watkins at her home, garden and nursery - the acclaimed Special Plants - just a few miles along the road from me. I first met Derry at one of her open garden days last year and was keen to find out more about her wonderful garden and running an independent nursery. She specialises in tender perennials and regularly goes on plant hunting trips to find new treasures, particularly in South Africa. As well as running Special Plants and opening her garden under the NGS scheme , Derry holds day courses at her nursery, hosts Special Tuesdays from April until September, lectures and has written a couple of books. How did you find your way from Connecticut to the UK? I'd started a biodynamic vegetable garden in Connecticut and we used to have people come along at weekends to help out. A particular young man turned up: he returned many times and at the end of the summer I married him. So it was all down to love? Isn't that the
Read more

The Resilient Garden

Image
  Part of Tom Massey's Resilient Garden at RHS Hampton Court I've been pondering VP Gardens a lot lately. Last year's drought conditions set me off initially, then our harsher than usual winter combined with this summer's flip and flop weather means the thinking continues. It's a huge topic which I freely admit I'm struggling to get my head around. Tom Massey's Resilient Garden  at Hampton Court recently  tackled this topic brilliantly and was a timely interlude which gave me much food for thought. There he encapsulated the detailed research he'd found which informed both his show garden and book of the same name. I think it's one of the most important show gardens I've ever seen. It's clear the way I garden needs to change so that I have my own resilient garden. I haven't worked out the exact details yet, but Tom's book plus a couple of others (see below), alongside the rainwater management handout from the show garden's  sponso
Read more

#mygardenrightnow: heading into summer with the Chelsea Fringe

Image
Ahhhhhh, that's better! I love walking through dewy grass in bare feet, not that there's much in the way of grass on my back lawn this weekend. My wild and woolly lawn has morphed into meadow of sorts this month, which even NAH admits looks attractive*. It's also proved a great source for my Flowers for mum project so far, yielding self-sown perennial cornflowers, lamb's ears, and lemon balm in addition to the blooms you can see. These originated from elsewhere in the garden, the ox-eye daisies must have blown in from the A350 nearby. * = he got very stroppy about the weeds aka self-sown foxgloves in the lawn one year, so he's come along a bit since then. Skimble's demanding to say hello to you too. He does enjoy the patio when it warms up. If the embedded video doesn't work try this link instead. The Nectaroscordum are a revelation. I planted the bulbs around 2 years ago, but it's only this year they've bloomed properly. The bee
Read more

Testing Times: Tomatoes

Image
  I've run a couple of tomato trials this year. The first is a revisit of the biochar trial with Oxford University I attempted some years ago (with a different organisation this time), and the second is a trial of a water gadget called Plantsurge which I was given to try at Malvern Spring Show earlier this year. Most of you have probably heard of biochar already and the claim that this inert, carbon-rich material can help soil fertility and plant health. The RHS information in the above link says results can be mixed, with reduced effects found in alkaline soils. This may help to explain the lack of difference I found in my previous trial as VP Gardens is on a lime-rich soil. Plantsurge is a different beast altogether. It's a strong magnet which is attached to a hosepipe as shown in the photo above. It's claimed that it softens water, with the result more like watering with rainwater. The higher nitrogen found in rainwater is thought to be beneficial to plants. Gardener
Read more

Chelsea Fringe 2014: Shows of Hands - Episode I

Image
The gloves NAH used to build the raised bed . The effects are L to R, top to bottom:  Original photo, Warhol, HDR, Green tint, B&W, Posterize, Boost, Cross process and Sepia Welcome to Shows of Hands - my Chelsea Fringe project for 2014! As you can see I've been having a bit of a play around in Pic Monkey for my first contribution. You're welcome to join in between now and 8th June 2014. The idea behind this year's project is to highlight the tool most precious to a gardener: their hands. How do I take part? It's simple. All you need to do is take a photo of hand(s) in a gardening context and then share it via your blog or other social media (such as Twitter or Facebook), then make sure I know you've done so. I've set up Mr Linky below for your blog contributions. The Chelsea Fringe photo on the right sidebar links to this post, so you can easily find it again when you're ready to add your contribution. If you share your photo on Twitter,
Read more

Make Use of Mildew

Image
On my garden patrol this morning I spotted some powdery mildew on a couple of my new Verbena bonariensis plants. I suppose it was almost inevitable as I prefer to grow my plants hard - this means no water for them unless they look absolutely desperate. This approach means plants root themselves more deeply and have a better chance of survival during spells of dry weather like we've had lately. However, it also means I run the risk of problems like today's, especially with any garden newbies planted late in the season. We've had a good drop of rain overnight, so this should help my plants survive. I'll mulch them later today to help lock in the moisture as it's water stress which encourages the mildew to take hold. I've also removed the infected leaves and sprayed the rest with a milky drink.* I'm also pleased to find there's a use for my infected leaves. Oliver Ellingham at Reading University has started a PhD - sponsored by the RHS - researchi
Read more