Whilst the majority of examples I've shown you have used mainly annuals, the RHS guidelines do include all types of planting such as perennials, shrubs and trees. Bath for example does have some wonderful prairie beds by the station, but there wasn't a suitable place close enough for me to stop and take photos on Sunday. It's not just about summer displays or the high street: when the judges make their visit, places have to show evidence of year-round excellence, community-wide projects - such as with schools and other key groups - and sustained improvements.
The RHS manages the Britain in Bloom process and it's interesting that participation is considered to have the following benefits:
- Developing social cohesion and civic pride
- A positive impact on the local economy
- Providing a springboard to introduce environmental initiatives
That sounds like just the kind of shot in the arm Chippenham needs at the moment, whether it's sought via BIB or other means. Whilst I've not been entirely fair in picking examples from many towns, similar examples were to be found across all of them, thus showing what Chippenham should be aspiring to.