How Advertising Works in Chippenham #10
- Decide on a completely new product range for your garden centre
- Assemble your publicity material
- Ensure it has a prominent display in the latest Garden Club newsletter
- Wait for a blogger with a camera to spot something's wrong
- Et voila!
For me this is wrong on two levels: Victoria has also explored the topic of garden centres' chosen product ranges recently - worth a look not only for her views, but the ensuing conversation in the comments. My local garden centre's also displaying a banner alongside the main road which reads: Our themed Christmas store now open. Guess what the theme is?
In the interests of balanced reporting I should also add they're organising a project to coincide with National Tree Week, where representatives from each school taking part will have a session at the garden centre on how to plant a tree and look after it. They'll then choose two trees from a selection of native species to take back to plant in their school grounds :)