- Decide on your company's Unique Selling Point
- Devise some natty straplines along the lines of: No need to ask, everything's a pound
- Don't price anything in your stores, just have big display signs to remind everything in the shop is priced at £1
- Wait for a blogger with a camera to spot something's slipped through the net
- Et voila!
For some reason I felt ridiculously pleased to find a little anarchy still rules when I found this on my trip into town last Thursday :)