Saturday, 6 November 2010

How Advertising Works in Chippenham #21


  1. Decide on your company's Unique Selling Point
  2. Devise some natty straplines along the lines of: No need to ask, everything's a pound
  3. Don't price anything in your stores, just have big display signs to remind everything in the shop is priced at £1
  4. Wait for a blogger with a camera to spot something's slipped through the net
  5. Et voila!

For some reason I felt ridiculously pleased to find a little anarchy still rules when I found this on my trip into town last Thursday :)

5 comments:

  1. It's great when they get it wrong, something sneaks through to challenge the order of things. On the shopping front my wife is always checking the Tesco supermarket receipt as quite often the shelf BOGOF claim is not honoured at the till. Then they have to double the difference, a small victory but nice all the same.

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  2. a little anarchy pleases the soul--especially mine!

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  3. Damo - I've found I need to be hawklike at the till. I was charged £3.60 for some fresh ginger root the other day. Turned out it was 20p worth!

    Petoskystone - me too!

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  4. Joan - welcome and thank you!

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