- Times are hard, so come up with a new initiative to bring life back to your town's high street
- Give it the snazzy title Chippenham Alive!
- Advertise the key businesses involved in the initiative
- Wait for a blogger with a camera to notice the sole advertisement in the town centre is in the window of an empty shop
- Et voila!
Chippenham Alive! is the new monthly late night opening initiative, designed to counteract the effects of recent high street closures and massively hiked parking charges. The reaction to the first opening last month was mixed. There was quite a lot of publicity in the local paper, but it would appear not so much on the streets and participating shops themselves. Here's hoping tonight's late night opening which includes the Christmas lights switch on fares much better.