- Form a company tapping into the increasingly lucrative accident compensation market
- Recruit a number of sales people to bring in the business you need
- Provide them with a mobile advertising unit just right for temporary high street installation
- Wait for a blogger with a camera to spot it has an in-built trip hazard
- Et voila!
Note that the usual blogger with a camera can be seen further down the street on the right. My thanks to NAH for spotting the possibilities and taking the photograph :)