- Operate your typical edge of town supermarket kinda store
- Decide something quite different is needed
- Tell your customers something's happening
- Wait for a blogger with a camera to notice the sign says in tiny letters at the bottom left: Image for illustrative purposes only
- Et voila!
Since when has an image not been used for illustrative purposes? ;)
However, since I took this picture on 28th January all has been revealed. Last week the store had a massive revamp and there is indeed a wondrous new array of vegetables, fruit etc. on offer. It's going to take time to work through all the things I've not heard of :)
It turns out Chippenham's Morrison's is one of six stores chosen to pilot the supermarket group's brand new strategy. The link takes you to this week's article in the local paper which tells you more. If this is a success, it'll be coming your way too. Such power in the hands of Chippenham's people! ;)