How Advertising Works in Chippenham #18

  1. Decide to upgrade the top footpath in the Donkey Field
  2. Stir up a hornet's nest of controversy in the local newspaper about it
  3. Install new signage where the footpath splits into two so people know where they're going
  4. Wait for a blogger with a camera to spot the wrong estate is on there
  5. Et voila!

The footpath actually takes you to Cepen Park North, a mere 5-10 minutes walk away. Cepen Park South is a further couple of miles errr, south of where the footpath ends.

Update 26th July: The sign has been changed and now points to Cepen Park North :)


  1. Lol, well spotted! It sounds like they are as good as our Local council!

  2. will there be another controversy over who pays to correct the signage? ;)

  3. The wrong estate? That is so funny. I wish we had more walking paths in the US--I really liked that about England.

  4. Mrs Dobby - welcome and thanks for following :) I wonder how long it will take before it gets changed?

    Petoskystone - well, I expect the council will pay, which means we will by default...

    Monica - yes we're really lucky :)


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