How Advertising Works in Chippenham #12

  1. Think about well known phrases associated with finance and the financial crisis
  2. Choose one of these phrases to play with
  3. Dream up a whacky promotion which has nothing to do with your core product, beer
  4. Negotiate with companies to display the promotion in unusual places
  5. Wait for a blogger with a camera to notice what's happened to her supermarket trolley
  6. Et voila!

Comments

  1. petoskystone3 December 2009 at 15:21

    hey--at least someone noticed.

    ReplyDelete
  2. Nutty Gnome3 December 2009 at 20:08

    Haha, this really made me chuckle!I love things that play on words.

    I'm still having problems accessing your blog sometimes, but have NO idea why. Very frustrating! I suspect it has far more to do with my computer than your site though :)

    I'll pop in when I can!

    ReplyDelete
  3. Mr. McGregor's Daughter3 December 2009 at 20:26

    Stella Artois is a good beer, I'd buy it without the hedge promotion. (Wait a minute, my husband already does buy it.) Maybe they just wanted to hedge their bets. (Sorry, I couldn't resist.)

    ReplyDelete
  4. VP9 December 2009 at 15:46

    Petoskystone - yep!

    Nutty Gnome - oh dear. I'll have a look at my web stats to see if there's anything I can do to make things load faster at my end of things

    MMD - ;)

    ReplyDelete

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