Sunday, 13 May 2012
One of our local supermarkets is trialling lots of new ways of increasing and displaying the fresh produce it has on offer (introduced to you recently in my How Advertising Works series). The most high tech of these is the misting unit which sprays water over the produce, thus helping to keep it cool and fresh.
Here you can see the herbs area which has delicious samphire on offer as well as the usual suspects. Another of these units is used for some salads and quite a few supplements such as beetroot and carrots. Another unit has the leafier salads displayed on a bed of ice.
Of course it's all wonderful for consumer choice and relative freshness of the produce. However, seeing this display and the resources it must take has made me more determined to make my own salad challenge work.
What do you think - is this something you'd like to see at your local supermarket?