- Decide which products will be on special offer in your retail stores
- Order the advertising materials, ensuring they're spellchecked and everything
- Distribute to your stores who duly display them on their shelves
- Wait for a blogger with a camera to spot what the spellchecker couldn't
- Et voila!
Let's hope they're not using old has-beens in their salad ;)
This is number eight in an occasional series which I thought would never get past 3. Click here to see the previous one, or here for the whole lot plus additional views of how it's done in Bath and Devizes :)