- Decide on a completely new retail strand for your DIY business
- Distribute the goods and advertising materials to your stores
- Wait for a blogger with a camera to notice and wonder where this fits with your business model
- Et voila!
If you think the location's familiar, the same company had Spring deals to DIY for. Also have a look here for the last item in my occasional Advertising series.
What's the strangest retail mix you've seen? The one I remember most clearly is the marvellous cafe in Nothe Gardens, Weymouth where you can not only get a good cup of coffee and something gooey to munch, you can put in your meat order as well.