How Advertising Works in Chippenham #8

  1. Decide which products will be on special offer in your retail stores
  2. Order the advertising materials, ensuring they're spellchecked and everything
  3. Distribute to your stores who duly display them on their shelves
  4. Wait for a blogger with a camera to spot what the spellchecker couldn't
  5. Et voila!

Let's hope they're not using old has-beens in their salad ;)

This is number eight in an occasional series which I thought would never get past 3. Click here to see the previous one, or here for the whole lot plus additional views of how it's done in Bath and Devizes :)


  1. It always amazes me that typos are so rampant in printed materials nowadays!

  2. At the the top of town, underneath the railway arches and opposite the bed shops is a sign by the local stonemason which advertises his services for memorial stones - lovingly cut by hand. See if you can spot the capital error!

  3. houmo(r)us - groan.
    When I was young my fishmonger was called Mr Bone.
    Just come back from holiday in East Anglia and visited the big Sainsbury's in Devizes on the way back funnily enough. No spelling mistakes that I noticed!

  4. Katie - with the advent of spellcheck I don't they they get people to proofread so much nowadays

    Mark - brilliant! I must go and have a look, it's ages since I've walked past there. Thanks :)

    Hermes - hope you had a great hoiday :)

    Anna - ;)


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