How advertising works in Chippenham #40

Chippenham welcome signage

  1. Realise you need to say something about social distancing on your High Street
  2. Find distinctive places for it to go
  3. Get the new signage printed and installed
  4. Wait for a blogger with a camera to notice it says the magic word Welcome
  5. Et voilà!
There are so many reminders out there these days on what we must do in public places in our new normal. I applaud Chippenham for being that little bit different by also taking the opportunity to welcome everyone.

It was heartening to walk into town yesterday during our first weekend of Lockdown 2.0 to find it was quieter but still relatively bustling. Fingers crossed it remains that way after this annus horribilis.

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