How Advertising Works in Chippenham #12

  1. Think about well known phrases associated with finance and the financial crisis
  2. Choose one of these phrases to play with
  3. Dream up a whacky promotion which has nothing to do with your core product, beer
  4. Negotiate with companies to display the promotion in unusual places
  5. Wait for a blogger with a camera to notice what's happened to her supermarket trolley
  6. Et voila!


  1. Haha, this really made me chuckle!I love things that play on words.

    I'm still having problems accessing your blog sometimes, but have NO idea why. Very frustrating! I suspect it has far more to do with my computer than your site though :)

    I'll pop in when I can!

  2. Stella Artois is a good beer, I'd buy it without the hedge promotion. (Wait a minute, my husband already does buy it.) Maybe they just wanted to hedge their bets. (Sorry, I couldn't resist.)

  3. Petoskystone - yep!

    Nutty Gnome - oh dear. I'll have a look at my web stats to see if there's anything I can do to make things load faster at my end of things

    MMD - ;)


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