How Advertising Works in Chippenham #17

  1. 'Land grab' a nearby house with a lovely walled garden
  2. Obtain planning permission to tear it down and build 14 'retirement cottages'. However once the site is reduced to rubble, don't start building them because of the 'credit crunch'
  3. Start building them 18 months later now things are looking a little better and so in turn ramp up your marketing campaign via the local newspaper
  4. Wait for a blogger with a camera to notice your mind was probably elsewhere when describing the facilities
  5. Et voila!

Ironically NAH, who loves puns and plays on words, was making jokes about conservatories during the recent election campaign (e.g. conservatory = conserve a Tory = a campaign to preserve an endangered species in Chippenham. NB we returned a Lib Dem MP and Tory is another name for someone who belongs to the Conservative party or is politically inclined that way).


  1. is conservatives related to preservatives? actually, my mind first read 'preserves'...think i may need more coffee!

  2. That's great. I hope Rush Limbaugh doesn't see that ad.

  3. Petoskystone - no, but that'd make a great play on words for NAH to run with...

    MMD - HA!

  4. I need to tell you about a pub in Bradford on Avon that offers food severed between 12pm and 2pm...

  5. Where do you spot em.

    Very good

    By butterfly list is getting longer - off to the river to search for dragonflies now

  6. Lu - tell me where it is, it needs to be included!

    Mark - well of course you've contributed a few of your own observations which have helped :) I thought this series would be very short lived and make about 5 posts!


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