How Advertising Works in Chippenham #17
- 'Land grab' a nearby house with a lovely walled garden
- Obtain planning permission to tear it down and build 14 'retirement cottages'. However once the site is reduced to rubble, don't start building them because of the 'credit crunch'
- Start building them 18 months later now things are looking a little better and so in turn ramp up your marketing campaign via the local newspaper
- Wait for a blogger with a camera to notice your mind was probably elsewhere when describing the facilities
- Et voila!
Ironically NAH, who loves puns and plays on words, was making jokes about conservatories during the recent election campaign (e.g. conservatory = conserve a Tory = a campaign to preserve an endangered species in Chippenham. NB we returned a Lib Dem MP and Tory is another name for someone who belongs to the Conservative party or is politically inclined that way).